Video Marketing for Traffic

Using video marketing a site owner can easily receive free traffic to their site or blog by following some simple practices.  Put 1 min video on YouTube, they will convert a file and provide an imbed code.  The imbed code can be put onto any of your sites within the html format.  Keep your video around or shorter than 1 minute.  This is only meant to be a teaser video and we will want to execute the Zeigarnik effect effectively.

The Zeigarnik effect is when our minds keep information in short term memory.  The information is somewhat forced to stay in short term memory because it is either incomplete or not worth storing in long term memory; which takes strong effort from the brain. Video watchers brains are not prepared nor desire to store information long term, so in essence we want to keep our information in their short term memory as long as possible.  If we do not provide an ending to the information we gave them, their brains will be forced to continue to keep running it through their short term memory because they have not spent enough time to decide if that information was worth forgetting.  Cliffhangers and short videos are known to keep the visitor interested and they are more likely to take the next step.  (You have to remind you viewer of their next step.  Tell them what to do, or they will watch the next related video.)

The best way to get a lot of views is to search for related videos on YouTube.  View the related videos and take their exact keywords, tags, and title.  Since your video is related to theirs, has the same keywords and tags yours will come up next in Related Videos.  This is great, viewers that did not get the information they wanted from a highly viewed video will watch yours!  Syndicate your video with Tube Mogul, using the same principles with keywords, tags and title.

Now you will have very interested and interactive visitors to your site.  Video marketing is not only fun but it is a great source of amazing visitors that is organic and free! (Besides the flip cam purchase if you don’t already have one.)  I am looking forward to putting a couple out on the web soon for some of my sites and I am quite excited.  I hope to be able to do about 1 a week.