White, Black and Gray SEO

Starting out with your SEO efforts you can see just how many options you have when it comes to techniques and strategies.  You may keep seeing white and black hat SEO being mentioned around the web.  There is also gray hat SEO which I will go over in a bit.

White Hat Efforts are as angelic as they sound.

W.H. SEO stays within the guidelines that are the internet marketing world’s ethical standards.   These best practices are views from the search engines that do all of the ranking and the professional in I.M. who know what is ethical and then what is down right tricky; which is black hat.

Black hat SEO do not fall within any of these guidelines.  I like to think of B.H. has the slimy guy in the corner that has spent 10 years learning how to make “sub conscious suggestions” to you and then manipulating your actions and feelings.  Just kinda tricky, which we are all exposed to most of our lives.

Now, black hat techniques are successful, they do work.  They will work until a search engine finds out what has been done and will de-rank your site or worse; sue you.  Manipulating redirecting links, inserting clear font keywords into your content so that extreme keyword density is achieved, and thousands other ways to climb the SERP will get you far; until you get caught!

Since our industry is so rapid at changing, what specific techniques that are considered black hat can change on a daily, if not hourly basis.  New techniques are always being tried and when there is more success with new way, old ways get tossed to the curb.

It is even possible for older black hat techniques to be so widely used, they become white and common practice means of SEO.  Gray hat techniques are  exactly what they sound like.  They don’t technically abuse the rules of search engines but then again, they don’t seem to be the most honest way to go about SEO either.

Always, choose what is best for you and your website.  Honesty will always go far; but if you have to push the limits make sure you are completely educated on the possible repercussions.

Are you overwhelmed by how much competition is out on the internet?  When I first started looking into website building I would look at Google’s results number of 4.5 million or more and my heart would stop.  Don’t let a results number keep you from playing the game!  You can win (especially with NTB!)

A little hard work, quality time spent training yourself and proper and strategic moves are normally all it takes to not only rock in the website world, but monetize in the internet world!  Don’t you want it know what it feels like to beat Oprah.com in search ranking?   It’s sweet!

Now, I wouldn’t plan to beat Lance Armstrong on a bike without learning how to ride a bike, read his training log, and trains myself; would you?  Internet Marketing is similar; however, in this world you can beat Armstrong!  Your training will be a little different, your strategies will have different motives and most importantly you will work smarter- not harder.

I will not convince or promote an idea of; you will get this right away.  You will get this, you will win at this and you will have to put effort forth to accomplish success.

The first part of the equation is training.  Now, NTB’s training is amazing; four years in computer sciences and you might understand the internet; but you will not understand internet marketing, niche marketing and the traffic accumulation model at all.  Training is key, and I have wrote before on my favorite internet marketing blogs.  These are amazing resources that will keep you up to date.

Becoming active in the internet marketing company is a fabulous step in the right direction.  Learning about Social media, and how it can help your SEO efforts and bring in free traffic is another area to become very familiar with.

Starting out, just building a website can be overwhelming.  This is why it is so important to find a safe and reliable and trusting company that will help you with all of this.  Welcome!

It has been disputed that search engines don’t count internal linking; however, why not take a look at anything that might help?  So, to optimize your site with inter linking your pages you will want to put each other’s links on each other’s pages.  Sounds confusing?  It can be!

While getting other sites to link back to your website is not always directly in your control, with inter linking each and every link comes from a trusted and powerful website, yours!

This will help in the long run when the spiders take a look at your site and pages.

4 tips to think of when you are inter linking your pages:

Anchor Texts:  You should make your anchor texts fairly short and to the point.  While including action statements to your visitor is always considered a smart move in the conversion way of thinking, avoid the generic, “Click Here” option.

It is a good idea to make your keywords throughout your page the anchor for your hyperlinks.

Using Links semi-sparlingly.  Since we are always stating; Use a ratio of 3-4 keywords to every 500 words in an article; this should keep you away from going hyperlink crazy within your content.

Do Not Ignore your additional pages.  If you spend all of your time focusing on your homepage, optimizing for your home page and keyword decking out your homepage, you are losing a great opportunity to boost your supporting pages up the SERPs.

After you have taken all of these tips into consideration you can go ahead and start linking your pages.  It is always best to link the supporting pages of websites back to the main page of its subject minded homepage.  The closer a page is to a homepage, the more relevant and important the search engines are going to presume this page is.